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E-Myth plans greater worldwide growth © 2004 North Bay Business Journal http://www.NorthBayBusinessJournal.com BY JEFF QUACKENBUSH STAFF REPORTER SANTA ROSA, January 15, 2004 -- Entrepreneurship consultant and educator E-Myth Worldwide is taking its own advice and preparing for growth with a move to high-profile quarters in the Nokia building in southwest Santa Rosa. Founder Michael Gerber plans to fulfill the vision he had when he founded the company in 1977 of reaching more of the world with his solutions to small-business failure. To that end, he has upgraded the corporate image by moving to a new high-tech building, upgrading the data-telephony network, and adding senior managers to expand the business. "The first and most significant thing about growing a company is deciding to grow it," Mr. Gerber says. In late December, E-Myth moved some 50 employees to nearly 17,000sf of space it subleased on the second floor of Nokia's part of 2235 Mercury Way. It's slightly more than the 14,000sf the company had occupied on Stony Circle, but Mr. Gerber expects to fill the additional space with 15 hires this year. The company has room to double its size on the same floor. Early last year, Nokia started pulling out of Sonoma County and offered its 96,000sf for sublease. The Dell of the industry E-Myth started as a consulting and coaching business, services that continue today. Increased emphasis on education and training recently helped boost E-Myth's revenue last year about 15% to well more than $6 million from just over $5 million in 2002, according to Jeff Gospe, vice president of corporate services. Consulting tops revenue generation, followed by certification of licensees (more than 80 are licensed worldwide currently), education and training, and sales of books and videotapes. At the core of the firm's business is Mr. Gerber's concept of the entrepreneurial myth, or the E-Myth. Put simply, he says it's the "fatal assumption" most small-business owners make "believing that by understanding the technical work of the business they are immediately and eminently qualified to run a business that does that kind of work." A fundamental in E-Myth Mastery is discovery of the entrepreneur's life goal, or "primary aim," then defining the "strategic objective" for what business needs to become to achieve the primary aim through seven steps of structuring and operating their businesses. The concept spawned the books E-Myth in 1986 and E-Myth Revisited in 1995. Sales of his books have exceeded 1 million copies in 21 languages, and E-Myth Revisited has remained near the top of Business Week's best-seller and classic business books lists. Also, Mr. Gerber has taken his message to numerous small-business conferences and seminars and to the airwaves via a weekly radio talk show. The new location will have a modern audio and video recording studio for production of Mr. Gerber's show and videotapes. E-Myth has more than 500 active clients and has served 26,000 people through its 12- to 18-month consulting program, Mr. Gospe says. Owners can sign up for varying levels of help ranging from a couple of hundred dollars a month for group telephone conferences to $995 a month for one-on-one consulting. To keep costs low, E-Myth has pursued being the "Dell of small-business consulting." The firm has developed the standardized E-Myth Mastery Program, so novice consultants can quickly learn how to walk entrepreneurs through its customized seven-step program. Paul Schwartz and Denis Plehn of Orion Partners represented E-Myth in the sublease deal, and Glen Dowling of Cushman & Wakefield represented Nokia. For more information, call 707-569-5600 or visit www.e-myth.com.
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